Expanding the Horizon of Creativity with PETROL
Snail Games readies for another round of closed beta testing in China as Black Gold Online reaches key developmental stages. Along with the new perspective of Victorian Steampunk and High Fantasy settings, the Development team aims to add style and flavor to the story's main characters.
“ We wanted to create a vivid world with engaging lore for the continent of Montel and its denizens; when visualizing the races and factions, the team directed focus on delivering a blend of artistic detail with appealing background story ”
- Kee Zhang, Producer of Black Gold Online -
Snail’s market positioning aims to deliver an iconic Steampunk MMO and introduce fresh combat elements that combine third-person view, FPS and competitive vehicular warfare into PvP grounds. In order to sustain and excel in the creativity department, Snail Games officially partnered up with Petrol – an industry leading advertisement agency to create original, intriguing art for Black Gold Online.
The Visual Identity Petrol developed for Black Gold Online was rooted in the emotion of the Steampunk movement and the immortality of battle. Petrol created visuals that speak to heart of the moment each player will find themselves in when immersed in the Black Gold universe.
“ The smell of Brass, Leather and Flames were all the things we want the consumer to sense when looking at these series of Character Studies. ”
- Alan Hunter, President & Chief Creative Officer of PETROL -
Petrol’s team of Creative Directors and artists worked on numerous versions with the Snail Games developer teams until the sweet spot was agreed upon. At the same time, we wanted to illustrate all the customizable elements that go into each characters development.
“An epic warrior staring down at death, and all that comes with it.”
Snail's partner in creativity and branding - Petrol
An industry leading Advertisement Agency with dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying. PETROL is constantly developing fully integrated global marketing campaigns for major brands across genres.
Petrol has been honored with over 100 award recognitions including the Games Marketing Summit/MI6 Awards, Key Art Awards, Sports Illustrated-Promax BDA Sports Media Marketing Awards, and Webbies, among various others.
Immerse yourself in the enchanting world of Black Gold Online. Tremble before the might of steam!